Here are my quick notes to share (hour estimates in parentheses are based on brand new events/presenters, etc):

1. Plan Your Event (2 hours)
   1. Based on what you are trying to accomplish – this may change your selection and evaluation process
      

      Ken Molay

   2. Roles – Determine Event Staff
      1. Coordinator/Administrator
      2. Moderator
         1. Answering questions
         2. Technical Support
         3. Presenter does not split their attention
      3. Presenters
      4. Marketer
   3. Pick your Dates/Times
      1. Look at time zones
      2. Unlimited events in a certain time period
   4. Create Timelines and Responsibilities
      1. Description/Target Date/Responsible Party/Status
   5. Other Decisions
      1. Recording
         1. Access to Recordings
         2. Hosting – Vendor (Registration)
         3. Hosting – Own Website (Registration)
         4. CD or hard copy
      2. Collateral (Additional Materials)
      3. Charge for Event
2. Select and set up your technology (16 hours)
   1. Web Conferencing Software
      1. What Software has what features
   2. Audio
      1. Streaming
      2. Telephone
      3. Both
      4. Toll-free
      5. Toll Call
      6. International Numbers
      7. Digital Recording
      8. Subconferences
      9. Operator assistance
      10. Q&A queuing
   3. Payments and Security (optional)
3. Schedule your event (2 hours)
   1. Reminders
      1. 24 hours and 3 hours before the event
   2. Configure Registration
   3. Build Feedback Page or Survey
4. Promote your event (8 hours)
   1. Landing Page/Invitations
      1. www.MarketingSherpa.com:  The Landing Page Handbook ($500)
   2. Registration/Attendance Results
      1. Public (0.5%-1.0 reg, 30%-40% Attendance)
      2. Private List (1.5% – 4.0% reg, 40%-50% Attendance)
      3. Fee-based events (Less reg, 85%-95% Attendance)
5. Manage Content (3 hours)
   1. Plan your Timing
      1. Ex. Technical Intro, Overview and Intro (4 minutes)
      2. First Speaker (15 minutes)
      3. Poll and Intro (4 minutes)
      4. Second Speaker (15 minutes)
      5. Q and A – Have seed questions (10 minutes)
      6. Polls and Interactions
6. Hold Rehearsals (2 hours)
   1. Solo – “As if” – to get timing
   2. Technical – go through the software
   3. Group Runthrough – go through handoffs
7. Support the presentation (2 hours)
   1. Moderator Tasks
      1. Introductions
      2. Audience support
      3. Interactions
      4. Technical backup
      5. Time Management
   2. Minimize Problems with Contingency Plans
      1. Audio Problems, Presenter logs off, Internet Connections
      2. Have a backup computer
      3. Have a hard copy of the slides
      4. Have another phone line available and even dialed in
8. Follow-up – Prepare ahead of Time! (2 hours)
   1. Contact everyone – quickly, within minutes (less than a week)
      1. “Thanks for attending…”
         1. Recordings
         2. Repeat of seminar
         3. Other seminars
      2. “Sorry we missed you….”
         1. Recordings
         2. Repeat of seminar
         3. Other seminars
   2. Publish recording – 1 hour
      1. Have a link available (even if it is not ready!)
      2. Send materialsRespond to inquiries – Be Ready to Respond!
9. Analyze and Refine (1 hour)
   1. Registration/Attendance Reports
   2. Mechanics
      1. Software
      2. Audio
   3. Quantify Success – Survey results
      1. Did you accomplish what you wanted to accomplish?
   4. Feedback