In our routine travels on the web, we came across one of the best webinar platform comparison tools that we’ve seen: http://www.webconferencing-test.com/en/webconference_home.html . As you have probably discovered, finding a tool that offers an unbiased comparison of webinar technologies can be hard to find. Most of the time, webinar comparison charts are little more than a display ad for a particular platform, and almost all comparisons are sponsored by a specific vendor. Even worse, we’ve seen some comparisons which purposely exclude platforms that deserve to be ranked and tested – therefore leaving us to question the validity and usefulness of the comparison even more.

This comparison website has been assembled by a company named Publicare, an online marketing agency based out of Frankfurt Germany. Publicare has taken 22 web conferencing platforms and ranked them on a scale of 1-10, on various categories: User friendliness, Number and scope of features, Pricing/cost transparency, etc. In addition to a numbered ranking, Publicare posts comments about their testing of the product and provides links to the vendor website, or free trial. Publicare’s efforts have yielded a comprehensive, informed and useful comparison of platforms that can be of great benefit. First time users of Webinar technology will admire the overall ranking system to quickly identify various costs and strengths of platforms, while seasoned webinar jockeys can dig deeper to uncover specific features that may help determine future purchasing decisions.

We should point out that this comparison is aimed at the collaboration use-case of webinars – smaller, less structured environments where collaboration is key (note WebEx MeetMeNow 2.3 is tested, not WebEx Event Center; no distinction is called out between Live Meeting Standard or Professional for example). Our use of webinar technology – the “One to Many” model – therefore is not discussed or ranked. Furthermore, we feel it’s this focus on collaborative environments that has lead Publicare to not include some of the streaming platform providers who are doing business in the “One to Many” world, like ON24, Stream57 or TalkPoint. Finally, the creation and maintenance of this website is funded by affiliate partnerships – if a visitor visits one of the ranked platforms and happens to purchase the software, Publicare receives a small finders fee. Publicare is quick to stress that this financial support does not affect their rankings, but is simply a means to recover some of the cost.

Overall, this is a great comparison tool, and we are grateful to Publicare for their time and efforts. While the comparisons are not an exact match to our business model, they none the less provide valuable information and insight into an otherwise cluttered, and noisy marketplace. Take a look, enjoy, and let us know what you think.